Repair, Hydrate, Style: Love Ur Curls All-in-One Styler for Natural Wavy Textured Hair

Curls ≠ Complicated: Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Visit the Store to explore our Curl Cult Faves.

Our Mission: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This is why our company name is LUS, which stands for "Love Ur Self" - a reminder to love yourself a little more each day.

Simplicity is Key: We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. If a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

Clean, Quality Curl Care: We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

How to Apply the All-in-One Styler: 1. After Step 1 & 2, rake in 1-3 pumps per section based on hair texture, density, and length. Apply evenly from root to tip and squeeze out extra water if necessary. 2. If you like, use finger-coiling, scrunching, or other curl-enhancing techniques to encourage definition. Ensure each section is smooth before moving to the next. 3. Repeat throughout each section. 4. Air dry or diffuse gently. *This styler is water-activated and must be applied to wet, clean hair.

Customized for Different Curl Types: Discover your curl type using our handy chart, which is based on the Andre Walker Hair Typing System. Keep in mind that other factors like porosity, thickness, density, and sometimes damage can also impact your overall hair texture.

Key Ingredients: Moringa Oil: Full of vitamins, minerals, amino acids, and protein. Moringa oil, extracted from the Moringa tree seeds, has numerous healing and moisturizing benefits for hair and skin. Shea Butter: When it comes to natural moisturizing benefits for curly hair, very few ingredients can rival shea butter. We knew we couldn't create a hair care line for curly hair without including this in our formulations.

Get Voluminous, Smooth Wavy Hair: Combat dryness and frizz and rock your natural waves with our effective All-in-One Styler. Repair, hydrate and style in one easy step. The light formula will leave your locks feeling soft, voluminous, smooth, and defined. Non-sticky and non-greasy.

Clean, Vegan, and Cruelty-Free: Our curly hair products are never tried on animals. They're also gluten-free, so you can rest assured that they are suitable for sensitive skin.

Love It, or It's On Us: We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

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